{
  "id": "aov",
  "version": "d7355e7765b6",
  "status": "published",
  "name": "AOV Calculator",
  "question": "What is my AOV?",
  "summary": "Computes the average order value (AOV) of a store from its revenue and number of orders, or the revenue or the orders from the other two.",
  "category": "finance",
  "subcategory": "business",
  "url": "https://www.acalculator.org/finance/aov-calculator",
  "markdown": "https://www.acalculator.org/finance/aov-calculator.md",
  "kind": "formulas",
  "method": "AOV = revenue ÷ orders; revenue = AOV × orders; orders = revenue ÷ AOV.",
  "assumptions": [
    "Revenue is the sales from the orders after discounts, before tax and shipping, as in Shopify’s sales report.",
    "Arithmetic is exact on the typed decimals; money shows to the cent and orders to the whole number, halves up."
  ],
  "inputs": {
    "$schema": "https://json-schema.org/draft/2020-12/schema",
    "type": "object",
    "properties": {
      "revenue": {
        "title": "Revenue from orders",
        "description": "Sales from the orders after discounts, before tax and shipping.",
        "type": "number",
        "x-unit": "USD",
        "minimum": 0,
        "maximum": 10000000000000
      },
      "orders": {
        "title": "Orders",
        "description": "How many orders the revenue came from.",
        "type": "number",
        "exclusiveMinimum": 0,
        "maximum": 100000000
      },
      "aov": {
        "title": "Average order value",
        "description": "Revenue ÷ orders.",
        "type": "number",
        "x-unit": "USD",
        "minimum": 0,
        "maximum": 100000
      }
    }
  },
  "solve": {
    "fillAny": 2,
    "variables": [
      "revenue",
      "orders",
      "aov"
    ],
    "inputsOnly": []
  },
  "outputs": {
    "revenue": {
      "label": "Revenue from orders",
      "description": "AOV × orders, to the cent.",
      "format": "money"
    },
    "orders": {
      "label": "Orders",
      "description": "Revenue ÷ AOV, to the nearest whole order (halves up).",
      "format": "number"
    },
    "aov": {
      "label": "Average order value",
      "description": "Revenue ÷ orders, to the cent.",
      "format": "money"
    }
  },
  "defaultAnswer": {
    "inputs": {
      "revenue": 54000,
      "orders": 1200
    },
    "outputs": {
      "aov": 45
    },
    "text": "$54,000.00 from 1,200 orders is an average order value of $45.00."
  },
  "examples": [
    {
      "given": {
        "revenue": 800,
        "orders": 10
      },
      "expect": {
        "aov": 80
      },
      "source": "Shopify Help Center, \"Sales reports\" (average order value = (gross sales − discounts) ÷ orders; 10 orders with $1,000 of gross sales and $200 of discounts is ($1,000 − $200) ÷ 10 = $80). https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports/sales-report: (1,000 − 200) ÷ 10 = 80"
    },
    {
      "given": {
        "aov": 45,
        "orders": 1200
      },
      "expect": {
        "revenue": 54000
      },
      "source": "Shopify Help Center, \"Sales reports\" (average order value = (gross sales − discounts) ÷ orders; 10 orders with $1,000 of gross sales and $200 of discounts is ($1,000 − $200) ÷ 10 = $80). https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports/sales-report, worked back; hand calculation in content.mdx: 45 × 1,200 = 54,000"
    },
    {
      "given": {
        "revenue": 25000,
        "aov": 62.5
      },
      "expect": {
        "orders": 400
      },
      "source": "Shopify Help Center, \"Sales reports\" (average order value = (gross sales − discounts) ÷ orders; 10 orders with $1,000 of gross sales and $200 of discounts is ($1,000 − $200) ÷ 10 = $80). https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports/sales-report, worked back; hand calculation in content.mdx: 25,000 ÷ 62.50 = 400"
    },
    {
      "given": {
        "revenue": 100,
        "orders": 3
      },
      "expect": {
        "aov": 33.333333333333336
      },
      "source": "Shopify Help Center, \"Sales reports\" (average order value = (gross sales − discounts) ÷ orders; 10 orders with $1,000 of gross sales and $200 of discounts is ($1,000 − $200) ÷ 10 = $80). https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports/sales-report; hand calculation in content.mdx: 100 ÷ 3 = 33.33…, shown as $33.33"
    }
  ],
  "sources": [
    "Shopify Help Center, \"Sales reports\": average order value is (gross sales − discounts) ÷ orders, leaving out taxes, shipping and later adjustments; 10 orders with $1,000 of gross sales and −$200 of discounts give ($1,000 − $200) ÷ 10 = $80. https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports/sales-report (retrieved 2026-10-18)"
  ],
  "related": [
    "customer-lifetime-value",
    "revenue",
    "roas",
    "cac"
  ],
  "changelog": []
}