How do I find my engagement rate?
Add up the likes, comments, shares and saves on a post and enter your followers, or the post’s reach, impressions or views, to get the engagement rate as a percent.
- Engagement rate
- 4.17%
500 engagements is an engagement rate of 4.17%.
- Engagements
- 500
- Engagements per post
- 500
Engagement rate: 4.17%. 500 engagements is an engagement rate of 4.17%.
How to calculate
Works out a social media engagement rate: likes, comments, shares, and saves as a percent of followers per post, or of a post’s reach, impressions, or views.
Example with the default inputs (Divide by Followers, Likes 420, Comments 36, Shares 18, Saves 26, Followers 12,000, Posts 1): 500 engagements is an engagement rate of 4.17%.
Method: engagement rate = (likes + comments + shares + saves) ÷ (followers × posts) × 100, or ÷ reach, impressions, or views × 100
- Engagements are likes, comments, shares, and saves; a count left empty is 0.
- Divided by followers, the rate is per post: the engagements of all the posts ÷ (followers × the number of posts).
- Divided by reach, impressions, or views, the numbers are for one post, or all added up over the same posts.
- The rate shows to 2 decimal places, rounded half up.
Worked examples
Each example is checked against the calculator on every build.
- Divide by Followers, Likes 420, Comments 36, Shares 18, Saves 26, Followers 12,000, Posts 1 gives Engagements 500, Engagement rate 4.166667%, Engagements per post 500.Source: Hootsuite, How to calculate engagement rate: engagement rate by post = engagements ÷ followers × 100 (https://blog.hootsuite.com/calculate-engagement-rate/)
- Divide by Reach, Likes 420, Comments 36, Shares 18, Saves 26, Reach 8,000 gives Engagements 500, Engagement rate 6.25%.Source: Hootsuite, How to calculate engagement rate: engagement rate by reach = engagements ÷ reach × 100 (https://blog.hootsuite.com/calculate-engagement-rate/)
- Divide by Followers, Likes 1,800, Comments 150, Shares 30, Saves 20, Followers 50,000, Posts 4 gives Engagements 2,000, Engagement rate 1%, Engagements per post 500.Source: Hootsuite, How to calculate engagement rate: engagements over X ÷ (X × followers) × 100 (https://blog.hootsuite.com/calculate-engagement-rate/)
- Divide by Impressions, Likes 29, Impressions 20,000 gives Engagements 29, Engagement rate 0.145%.
How it works
Engagements = likes + comments + shares + saves. A count left empty is 0. All counts are whole numbers.
- By followers: engagement rate = engagements ÷ (followers × posts) × 100, where the engagements are added up over all the posts. Engagements per post = engagements ÷ posts, to 1 decimal place.
- By reach: engagement rate = engagements ÷ reach × 100.
- By impressions: engagement rate = engagements ÷ impressions × 100.
- By views: engagement rate = engagements ÷ views × 100.
Followers, reach, impressions, views and posts are whole numbers of at least 1. For reach, impressions or views, use the numbers of one post, or add up both the engagements and the reach (or impressions, or views) over the same posts. The rate shows to 2 decimal places, rounded half up, so 0.145% shows as 0.15%.
Worked examples by hand
One post, 12,000 followers. 420 likes + 36 comments + 18 shares + 26 saves = 500 engagements. 500 ÷ 12,000 × 100 = 4.1667, so 4.17%.
The same post by reach. It reached 8,000 accounts: 500 ÷ 8,000 × 100 = 6.25%.
Four posts, 50,000 followers. 1,800 + 150 + 30 + 20 = 2,000 engagements over 4 posts: 2,000 ÷ (50,000 × 4) × 100 = 1.00%, or 500 engagements per post.
29 likes on 20,000 impressions. 29 ÷ 20,000 × 100 = 0.145, which rounds half up to 0.15%.
Other questions people ask
How do I calculate engagement rate?
Add up the engagements (likes, comments, shares and saves), divide by your followers and multiply by 100. 500 engagements on a post from an account with 12,000 followers is 500 ÷ 12,000 × 100 = 4.17%.
Should I divide by followers or by reach?
By followers shows how your audience as a whole responds, and is easy to compare with other accounts. By reach shows how the people who actually saw the post responded, which is better for judging the post itself. 500 engagements on a post that reached 8,000 accounts is 6.25%.
What is the difference between reach and impressions?
Reach counts each account that saw the post once; impressions count every time it was shown, including repeat views. Impressions are at least as high as reach, so a rate by impressions is lower.
How do I find the rate over several posts?
Dividing by followers, add up the engagements of all the posts and enter the number of posts. The page divides by followers × posts, which gives the average rate per post: 2,000 engagements on 4 posts with 50,000 followers is 2,000 ÷ 200,000 × 100 = 1%.
What is a good engagement rate?
It depends on the platform, the size of the account and the industry, and benchmarks change every year. Smaller accounts usually have higher rates than large ones. Compare your rate with your own past posts first.
Which interactions count as engagements?
This page counts likes, comments, shares and saves. Some tools also count link clicks, profile visits or messages; add them to one of the boxes if you want them in, and use the same rule every time you compare.